Case Study

Premier League Football Club

Since 2012, GFS has been partnered with a top Premier League Football club, managing 500,000+ parcels a year worldwide – and supporting 600% growth in parcel volumes over 8 years

Business impact

600% increase in parcel volumes in 8 years

Reduced operational complexity for faster despatch

Flexibility and contingency through peak periods

Significant reduction in international shipping costs

This Premier League Football Club is one of the top 10 highest earning football clubs in the world, with supporters in every corner of the globe.

The club has become a much-loved global brand and football-mad fans can buy a massive array of merchandise from the online store – from shirts, scarves and mugs to bottle openers, oven gloves and even coffee machines!

A winning team needs a winning delivery strategy to match, and this iconic brand wanted to make sure customers always receive a first-class delivery experience, no matter where they are in the world.

Technology frustrations and time constraints led this superstar football club to find a better way

This successful football business had been having issues with their previous delivery technology supplier, with it becoming too time-consuming to add new carrier services within their fulfilment operation.

In addition, they were managing multiple different carriers themselves, so the constraints around technology and resource was preventing them from nurturing their growth potential in key international markets.

With an already loyal, and growing, customer base, the club needed a delivery partner that would help them maximise their international opportunities, but keep it simple and easy to manage in order to sustain global business growth long-term.

In addition, as is typical in the world of football, the business experiences various seasonal peaks throughout the year, such as the beginning of the football season, new kit launches and Christmas, so delivery needs to be agile and flexible enough to respond to fluctuating demand.

GFS introduced these Premier League champions to a simpler way – Multi-carrier Management.

With GFS, this leading football brand were able to access over 1000 international delivery solutions through just one technology platform, one invoice and one single relationship. This took away the operational overheads and pain of managing the multiple different carrier contracts they previously had, enabling them to work more efficiently and productively. This means they were able to add more delivery options more quickly and easily than ever before – adding a low-cost option for low-value orders and a premium service for high-value and important orders, such as new kit launches.

Ease and flexibility of delivery options frees up resource and powers global sales

Over the years, GFS has worked closely with the club to add more services and technology innovations to continue to drive their growth strategy. This includes GFS International eCommerce Services – GFS’ unique global delivery service that connects retailers with the best and most cost-effective in-country suppliers. This led to a significant reduction in international shipping costs.

GFS Checkout has enabled auto-selection of delivery services at the checkout, presenting customers, both in the UK and abroad, with options for delivery based on their specific order type and location – helping to offer the choice and convenience customers now look for.

Despatch system GFS Selector Enterprise is a multi-carrier labelling platform that’s fully integrated with the football club’s WMS for complete automation of parcel labelling and electronic customs documentation. This means they can despatch parcels across all carriers, countries and channels through one piece of software and one printer.

On top of this, the club has been able to take advantage of GFS’ extensive cross-border delivery expertise and own network of vehicles and depots, for extra flexibility, resource and capacity when they need it. This is supplemented by key value-adds including a single collection service and end-to-end parcel management by Customer Care and Operations teams, who pro-actively monitor parcels and resolve problems fast to ensure high performance levels and a consistent customer experience.

An advanced delivery solution and partnership that supports exponential growth

The combination of GFS’ scale of service options, plus automated despatch technology and GFS expertise and resource has given this footballing powerhouse an advanced delivery solution and partnership that helps them stay one step ahead.

Since working with GFS, sales of the merchandise continue to grow exponentially – with numbers expected this year to be up by 50%.

GFS has been a true partner aligning closely with the world-famous football club’s growth strategy to meet and exceed the high expectations of their passionate fans.

About the company

  • World renowned Premier League football club
  • Sells wide range of branded products from souvenirs to clothing and homeware
  • Ships 500,000+ parcels a year worldwide
  • Variable peaks dependent on team success, start of the season and new kit launches

The need

  • Simplify and streamline order fulfilment across multiple carriers and countries
  • Technology with greater flexibility and agility
  • Maximise sales growth in key international markets

GFS proposition

  • GFS Multi-carrier Delivery Management
  • GFS Technology
  • GFS Selector Enterprise

  • GFS Seeker