Did you know that according to IMRG, lack of choice of delivery is the 2nd highest reason for cart abandonment, after cost of purchase?
This just shows how many sales are lost because of delivery – but it’s an easy thing to put right!
There’s a common misconception in online retail that consumers want delivery that’s fast or free.
But in our experience, retailers that offer a wide choice of delivery see around 16% more basket conversions! It all comes down to convenience…
How can your delivery help your customers buy more easily and more frequently?
Put your customer in the driver’s seat
It’s simple, give your customers the power to choose!
Remember one size doesn’t fit all, some customers like to choose a specific day, or a time, or Click & Collect, and customer preferences can change order to order.
The trick is to make sure that delivery doesn’t cause customers to think twice, and to remove any reasons why a customer might abandon their cart. Offering a range of delivery options means the customer can personally select the one that’s most convenient for them, so they can buy confidently, easily and more frequently.
How can you simplify cross-border shipping and expand global sales?
There is plenty of opportunity for global growth, but one thing is for sure, shipping cross-border isn’t straightforward, especially now that we’ve left the EU. Complex customs processes, high shipping costs and lack of local knowledge can all put businesses off from actively targeting to customers overseas. If this is you, there is an easier way.
Using one multi-carrier delivery provider puts you in the unique position of having access to knowledge and expertise of the entire carrier market worldwide, so they can recommend the best carrier services for you and support you in understanding cross-border regulations. This will take the hard work out of cross-border delivery, helping you to ship to new countries easily and cost-effectively.
Equally, many consumers hesitate to buy from sellers abroad due to concerns around shipping times, costs and customs charges. You might want to consider a DDP (Deliver Duty Paid) option or a Duties & Taxes calculator to show customers the full cost of any additional customs charges. This will give customers peace of mind from the outset so they have confidence to buy, no matter where they are in the world.
Go paperless with returns
78% of consumers look at the returns policy when choosing where to shop, so it’s clear that returns can have as much of an impact on sales as delivery. If consumers are unsure about a returns policy they’re unlikely to take a risk and will shop elsewhere.
Paperless returns are quickly becoming the industry standard and it’s easy to see why. It’s the easiest way to offer customers a wider range of returns services, including exchange options, to for greater flexibility and convenience. It also allows for faster refunds, because you can see what items are being returned and why, before they arrive back at goods in. All of this creates a smooth and seamless customer experience that keeps customers coming back for more.
Helping eCommerce businesses see success
At GFS, we combine our expertise and services with innovative technology to help you turn your multi-carrier approach into your competitive advantage. We can help you streamline and simplify your delivery operations to meet the needs of customers across the globe – and empower you to sell more.
To test your current readiness and capabilities, take one of our quizzes now…
