This month’s flavour? 2026: What’s in store?
Big thoughts to snack on before we hit the new year.
🍿 Peak’s freshly wrapped, and it’s evolving.
Peak 2025 is winding down, but lessons from this season will shape your 2026 delivery strategy. Customer expectations aren’t just about speed anymore. They are about clarity, flexibility and personalisation at every touchpoint.
🍿 Delivery promises are brand promises.
When customers browse, delivery is no longer a forgotten line on checkout. It’s a reason to convert or abandon. Businesses that turn delivery into a competitive advantage (through transparency and choice) will enter 2026 ahead of the rest.
🍿 B2B is quietly booming.
Peak isn’t just about retail. B2B shipments spiked over the final quarter too, as offices, wholesalers and suppliers prepared for 2026 demand. If you’re still thinking “delivery only matters for consumers,” think again — flexible fulfilment matters just as much in B2B.
🍿 Multi-carrier isn’t a nice-to-have. It’s a sanity saver.
Capacity crunches, high demand and weather disruptions are now stakes on the table for delivery planning. Businesses spreading risk across multiple carriers are seeing smoother Peaks. And this trend is only going to pick up speed in 2026.
🍿 Returns strategy equals retention strategy.
Post-holiday returns aren’t just a Q1 headache; they’re an opportunity to keep customers coming back. Simple, predictable returns will be a differentiator in the year ahead.
If are a B2C or B2B business in the UK and would like us to cover a specific topic in our monthly popcorn updates, contact us.