Battling Basket Abandonment Tipsheet
The Truth About What Online Shoppers Really Want
Think you know what your customers expect from your online store? Think again. While many retailers aim to offer best-in-class delivery service, there’s often a disconnect between what businesses think customers want and what actually drives their decisions at checkout.
Our tipsheet, Battling Basket Abandonment: 3 Myths Retailers Need to Rethink, sheds light on the surprising truths behind shopper behaviour. Backed by exclusive research from GFS and leading retail insight provider Retail Economics, it uncovers the real reasons behind lost conversions and the invisible issue costing UK retailers a staggering £31.5bn in annual online sales.
Inside, you’ll discover:
- The top misconceptions retailers hold about delivery and checkout preferences
- What customers really value when deciding whether to complete a purchase
- Why focusing on the wrong priorities could be hurting your bottom line
- How to align your offering with actual shopper expectations
- A taster of deeper insights available through GFS’s full research
Whether you’re a fast-growing brand or a major eCommerce player, understanding the gap between perception and reality is key to reducing basket abandonment and boosting conversions.
Scroll down to read the tipsheet and find out what’s really costing your business.
