Fast facts:
eCommerce in the United Kingdom
UK Demographics
Population:
68.05 million
Median household income:
GBP 31,400
Employment rate:
75.9%
Mobile phone connections:
67.61 million
Internet users:
92% of adults
Active social media users:
53 million
Shopping Online in the UK
Key product categories
Top Online Marketplaces:
Cross-Border Online Shopping
China was the cross-border market that most online shoppers from the United Kingdom shopped from in 2021. Purchases to Chinese retailers accounted for 32% of British cross-border e-commerce.
The U.S. ranked second, with a 21% share, while Germany accounted for about 9%.
Generational Shopping Patterns
Gen X and Millenials are the biggest online shoppers of the country, with 56% of Gen Xers and 67% of millennials preferring to shop online instead of an offline store, spending approximately 6 hours shopping online.
(Source: Statista)
Gender ‘Reveal’
While women are considered the ‘shoppers’, when it comes to online shopping men will not be left behind! Men spend 28% more than women and geo-located user data from August 2022 in the United Kingdom shows men are the largest share of mobile beauty product shoppers (57%), while women make up just 43%!
(Sources: Kinsta, Statista)
Get in touch today!
Generational Shopping Patterns
Gen X and Millenials are the biggest online shoppers of the country, with 56% of Gen Xers and 67% of millennials preferring to shop online instead of an offline store, spending approximately 6 hours shopping online.
(Source: Statista)
Gender ‘Reveal’
While women are considered the ‘shoppers’, when it comes to online shopping men will not be left behind! Men spend 28% more than women and geo-located user data from August 2022 in the United Kingdom shows men are the largest share of mobile beauty product shoppers (57%), while women make up just 43%!
(Sources: Kinsta, Statista)
Get in touch today!
Delivery Preferences in the UK
of UK shoppers prefer home delivery.
of UK shoppers consider Tracking updates as important.
of shoppers actively use click & collect and of these 38% are familiar with pick up locations.
Nearly half of UK consumers are less likely to shop with you again if their product is delivered late.
say they would be reluctant to use a retailer again if their delivery did not arrive on time.
of consumers say a positive delivery experience has encouraged them to make a repeat purchase.
GFS eCommerce Shipping Options
Timed
Give customers peace of mind with a guaranteed timeslot before 9am, 10:30am or 12pm the next day
2-Man
Suited to larger items such as furniture, white goods and electronics so your customer doesn’t have to lift a finger
Weekend
Great for customers who are too busy in the week, they can make sure they are home at the weekend to accept their delivery
