Home|Fast facts: eCommerce in United Kingdom

Fast facts:

eCommerce in the United Kingdom

When you see that four out of five UK buyers are digital shoppers, you know that eCommerce has penetrated the country’s consumers. By 2025, the eCommerce penetration rate is projected to reach 90%.

The United Kingdom’s worldwide eCommerce ranking is among the Big 5 with a revenue of $199.90 billion, and consumer eCommerce now accounts for over 36% of the UK’s total retail market (up from 20% in 2019) with over $3 billion spent weekly in the UK internet retail market.

Statista

ons.gov.uk

trade.gov/

UK Demographics

Population:

68.05 million

Median household income:

GBP 31,400

Employment rate:

75.9%

Mobile phone connections:

67.61 million

Internet users:

92% of adults

Active social media users:

53 million

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Shopping Online in the UK

Key product categories

Statista

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Top Online Marketplaces:

As of July 2022, Amazon dominated eyeballs with 400 million visits per month, whereas eBay saw 252.5 million.

Statista

Modern Retail

Cross-Border Online Shopping

32%

China was the cross-border market that most online shoppers from the United Kingdom shopped from in 2021. Purchases to Chinese retailers accounted for 32% of British cross-border e-commerce.

21%

The U.S. ranked second, with a 21% share, while Germany accounted for about 9%.

Generational Shopping Patterns

Gen X and Millenials are the biggest online shoppers of the country, with 56% of Gen Xers and  67% of millennials preferring to shop online instead of an offline store, spending approximately 6 hours shopping online.

(Source: Statista)

Gender ‘Reveal’

While women are considered the ‘shoppers’, when it comes to online shopping men will not be left behind! Men spend 28% more than women and geo-located user data from August 2022 in the United Kingdom shows men are the largest share of mobile beauty product shoppers (57%), while women make up just 43%!

(Sources: Kinsta, Statista)

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Generational Shopping Patterns

Gen X and Millenials are the biggest online shoppers of the country, with 56% of Gen Xers and  67% of millennials preferring to shop online instead of an offline store, spending approximately 6 hours shopping online.

(Source: Statista)

Gender ‘Reveal’

While women are considered the ‘shoppers’, when it comes to online shopping men will not be left behind! Men spend 28% more than women and geo-located user data from August 2022 in the United Kingdom shows men are the largest share of mobile beauty product shoppers (57%), while women make up just 43%!

(Sources: Kinsta, Statista)

Get in touch today!

Delivery Preferences in the UK

66%

of UK shoppers prefer home delivery.

81%

of UK shoppers consider Tracking updates as important.

44%

of shoppers actively use click & collect and of these 38% are familiar with pick up locations.

48%

Nearly half of UK consumers are less likely to shop with you again if their product is delivered late.

57%

say they would be reluctant to use a retailer again if their delivery did not arrive on time.

59%

of consumers say a positive delivery experience has encouraged them to make a repeat purchase.

imrg.org

royalmail.com

Fun Fact!

  • While we’d like to think digital shoppers put more thought to their online indulgences, here’s what they’re doing while making a purchase: shoppers have reported making purchases while in bed, at the office, and from the bathroom or while in the car.

3 GFS boxes illustrative style

GFS eCommerce Shipping Options

Same Day
For serious urgency, deliver to customers in just a few hours with same day delivery

Timed
Give customers peace of mind with a guaranteed timeslot before 9am, 10:30am or 12pm the next day

Next Day
One of the most popular delivery options for fast delivery

Standard (2 Day)
For fast, yet cost-effective delivery

Economy (3+ Days)
A low-cost option for customers who are happy to wait

2-Man
Suited to larger items such as furniture, white goods and electronics so your customer doesn’t have to lift a finger

Weekend
Great for customers who are too busy in the week, they can make sure they are home at the weekend to accept their delivery

Swap It
Deliver and collect at the same time to enable quick swap of old, faulty or unwanted goods for new

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