“What’s Driving Shoppers Away?” Insights from the 2025 Basket Abandonment Report

What’s Driving Shoppers Away in 2025?

Basket abandonment is becoming a critical threat to UK retailers. As customer expectations around cost, convenience and delivery continue to rise, the pressure to adapt has never been greater.

Failed deliveries and friction at checkout are now costing UK retailers over £38 billion a year, with 66% of shopper abandoning a purchase monthly.

Download the full infographic to view the latest data on abandonment trends and discover how to identify your capability gaps to future-proof your operations.