Webinar Replay: IMRG – The Weekly Data Show #118

In IMRG’s weekly analysis, we’re in conversation with them to see what lies ahead for Black Friday — what demand might look like and how customer expectations have changed ahead of peak. Will the trend of shopping and campaigns going early continue, or will this year change that?

Some key takeways:

  • How will the cost of living crisis impact customer expectations for Black Friday?
  • What does traffic and demand look like for Black Friday 2022?
  • Has demand dropped ahead of the big event, and how are retailers coping?

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