Webinar Replay:
Black Friday 2024 Countdown: Aligning Marketing & Delivery to Smash Sales
In today’s economy, UK consumers are under pressure and are more cost-conscious, selective, and cautious about where they spend their money. According to recent studies, 75% of UK shoppers have become more price-sensitive, and cart abandonment rates have resulted in £34.4 billion of lost sales for UK retailers.
As fierce competition engulfs consumer decision making, one thing is certain — retailers must work harder to ensure their marketing and operations are watertight.
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