Case Study
The Naked Marshmallow Co.
Food eCommerce
The Naked Marshmallow Co. is a small, family-run business based in Lincoln, UK, specialising in handmade gourmet marshmallows, infused marshmallow gin and marshmallow-themed gift sets.
The name “Naked” reflects their commitment to 100% natural, artificial-free ingredients — stripping away anything unnecessary to focus on pure, high-quality flavours. Their marshmallows are handcrafted in small batches, ensuring an authentic, premium product.
From humble beginnings, the brand has grown into a thriving eCommerce operation, boasting two physical stores and significant online sales via their Shopify-powered website, TikTok Shop and marketplaces like Etsy.
The business experiences seasonal peaks, particularly in November, thanks to their best-selling Advent Calendar and unique gifting options. These surges have transformed their delivery needs, growing from a few weekly collections in 2019 to now considering trailers to manage Peak volumes.




