Online Marketplaces are fast becoming one of the most popular ways for consumers to buy online, accounting for 52% of global online sales. It’s increasingly important to step into the developing world of online marketplaces in order to grow international sales. Having a presence on different online marketplaces alongside your own website means you can ensure you don’t miss out on any key opportunities.
Innovative Delivery and Online Marketplaces
Delivery is a key driver in how marketplaces, such as Amazon, continue to blaze ahead and grow. Innovations in this space continue to push the boundaries of delivery, offering customers faster and more convenient delivery options than ever. Amazon especially makes headlines for its revolutionary shipping options, with one day and same day becoming more popular, and talk of potential half hour drone deliveries in the future. Whilst these are not viable for many businesses, it shows how important delivery is to stay competitive on online marketplaces.
How Important Is Delivery On Online Marketplaces?
On online marketplaces, there is opportunity to reach more customers but with more competition from other sellers. This means that delivery could be the difference between a customer buying from you vs a competitor.
Retaining Trust Through Delivery
Marketplaces give customers a sense of trust and confidence even if they have never bought from you before, and this trust is what will make them more likely to seek out your brand in future. When comparing online sellers, delivery can encourage more repeat purchases as consumers look to spend their hard earned money with sellers that offer convenience and reliability. A choice of delivery options, means they can select delivery to suit their lifestyle whilst it’s also important to make sure you can then deliver on your promises and orders arrive when your customer expects them to.
This is why it’s important to make sure you have the capacity and technology in place to support multi-channel order fulfilment, so you can despatch orders promptly and offer customers visibility of the parcel journey.
GFS Channel Connector can help you consolidate orders across various marketplaces to automate labelling and parcel tracking for a seamless customer experience.
Outsourcing your delivery can help you fulfil your orders and ensure you have confidence on your delivery process. Contact us to find out more about working with GFS to handle your deliveries.