eCommerce has made it easier than ever for consumers around the world to buy from sellers overseas, making international delivery an absolute must if you want to take advantage of the global opportunity and sustain business growth.
However, delivery is one of the biggest challenges faced by both retailers and customers alike.
From our own research, we know that for retailers, delivery is the second biggest barrier to global expansion (the first being Duties & Taxes). Furthermore, more than 40% of consumers say delivery concerns cause them to abandon a purchase.*
This shows that delivery is perceived as a stumbling block when it comes to international trade.
So, what are the key components of a successful international delivery strategy, that will put your customer’s mind at ease, and help you sell more around the world, as well as mitigate risk to safeguard your business.
Now that the waiting game is over and Brexit is really happening, it’s time to use this transition period wisely. Prepare your operation for post-Brexit cross-border delivery in advance so shipping to the EU remains as smooth and stress-free as possible. This will not only help protect your EU business, but also help you expand into new markets in the rest of the world.
If you haven’t already, prepare for a ‘No Deal’ scenario and set yourself up to trade under WTO rules. This will mean you’ll not only be able to comfortably and confidently trade with the EU post-Brexit, but anywhere in the world.
Download our Brexit Handbook for a complete checklist to make sure you are Brexit-ready!
2. Customer Delivery Experience
Delivery is a vital part of the customer experience and should not be underestimated. If you get it right, you’re more likely to see higher conversion rates and more repeat orders.
What makes a great customer delivery experience?
- Localised delivery – Think about your target markets and what the popular cultural delivery options are, for example the French are big fans of Click & Collect while in the Middle East Cash On Delivery is the most popular. It’s important to do your research so your delivery options are familiar to your international customers.
- Choice of delivery options – Delivery is not one size fits all, so it’s important to offer options so the customer can choose delivery that suits their needs, whether it be next day, day specific, Click & Collect or low cost. Making delivery convenient and flexible removes any potential objections, making them more likely to click buy.
- Transparency at the checkout – Don’t leave customers in the dark. Give as much information as you can including expected delivery dates and costs. Customers are more likely to commit to a purchase if they know what to expect. GFS Checkout with Duties & Taxes Calculator can help you present the full landed cost to your customer, click here for more info.
- Communication – Keep your customer informed by sending regular updates, to put their mind at ease. If the customer knows when to expect their delivery, they can make arrangements to be available to receive it, also boosting first time delivery success.
Download the eBook: “How to grow global eCommerce sales with delivery” to see where to find your biggest opportunities for international growth and how to tailor delivery to maximise your potential.
3. Managing cross-border delivery complexities
With over 200 countries in the world, and each with their own border controls and Customs requirements, international delivery can be complex, and this can have constraints on time, budget, knowledge and technology.
How can you accelerate international sales but simplify complexity of cross-border delivery at the same time?
Risk mitigation – Have a back-up plan – Use multiple different carriers to fulfil your orders. Not only does this offer your customer choice, but also gives you flexibility and contingency if and when you need it.
Operational efficiency – Adopt technology that can automate despatch processes, not only for speed but for accuracy too. Having full and complete customs documentation and tracking information included on each label – helping to streamline operational processes and avoid unnecessary charges. Find out how GFS Technology can help you do this with one single integration.
Find out how we helped Hatton’s Model Railways achieve 40% faster order fulfilment time and increase international sales by 15% in 12 months – read the case study.
* Tamebay/GFS International Survey and IMRG/GFS Home Consumer Delivery Survey 2019/20