Find out how Mamas & Papas turned delivery on its head to put customer experience first:
Founded in 1981 Mamas & Papas (M&P) is now one of the UK’s largest retailers of baby products from clothing to furniture. The company was born out of a desire to better meet the needs of new parents, offering them the best choice of products and a personal shopping experience to suit their lifestyle. Establishing this trust and putting the customer at the heart of their operations is core to the brand.
So it’s hardly surprising that they also decided to turn delivery on its head – starting with the customer delivery experience and working back up the chain. CIO for M&P, Chris Greenwood, shares how they achieved it with some help from GFS…
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