Everything You Need To Know

On The Latest DIY & Gardening Ecommerce Trends In The UK

Diy & Gardening

As the digital marketplace evolves, more consumers are turning to online platforms for their home improvement and gardening needs. Its predicted by 2025, eCommerce will make up 28% of market share in DIY and home improvement. This shift presents an incredible opportunity for businesses to tap into a vibrant and growing market and expand their online sales. Explore all the facts about the DIY and Gardening eCommerce Trends below!

Market Overview

The UK DIY and gardening market is dynamic, driven by increasing consumer interest in home improvement and gardening projects.

Significant growth is being observed in online sales, with eCommerce becoming a key channel for purchasing DIY and gardening products.

Market Segmentation and Performance

  • DIY Market Categories: Key categories include decorative DIY, lightside DIY, power tools & security and heavyside DIY. Decorative DIY leads the market.
  • Gardening Market Categories: Major segments are garden furniture, tools, utensils and structures, with garden furniture taking a significant market share.

Market Segmentation and Performance

  • DIY Market Categories: Key categories include decorative DIY, lightside DIY, power tools & security and heavyside DIY. Decorative DIY leads the market.
  • Gardening Market Categories: Major segments are garden furniture, tools, utensils and structures, with garden furniture taking a significant market share.

Understanding the UK DIY & Gardening Shoppers

  • Demographics: Predominantly older shoppers (65+), driving significant purchase volumes.
  • Motivations: Quality and value for money are the primary drivers for consumer spending in both DIY and gardening sectors.

Preferred Shopping Channels

  • DIY Channel Preferences: Majority of purchases still occur in stores, but online and mail order/catalogue channels are growing.
  • Gardening Channel Preferences: Similar trends with store dominance but increasing online purchases.

Preferred Shopping Channels

  • DIY Channel Preferences: Majority of purchases still occur in stores, but online and mail order/catalogue channels are growing.
  • Gardening Channel Preferences: Similar trends with store dominance but increasing online purchases.

Top Retailers in the Market

  • DIY Retailers: Leading players include B&Q, Screwfix, Wilko, Wickes, Amazon, Homebase, B&M, Toolstation, The Range and Home Bargains.
  • Gardening Retailers: Key retailers are B&Q, local garden centres, Wilko, B&M, Homebase, Dobbies, Tesco, Amazon, Home Bargains and Aldi.

Emerging Trends in DIY & Gardening eCommerce

  • Sustainability: Growing interest in eco-friendly products, with 78% of consumers saying sustainability is important when purchasing.
  • Personalisation: Slow but steady rise in the use of AI and machine learning to provide personalised shopping experiences.
  • Augmented Reality (AR): The use of AR to visualise garden layouts or DIY projects before purchasing materials.
  • Subscription Services: Rise in subscription boxes for gardening supplies and DIY projects.

Emerging Trends in DIY & Gardening eCommerce

  • Sustainability: Growing interest in eco-friendly products, with 78% of consumers saying sustainability is important when purchasing.
  • Personalisation: Slow but steady rise in the use of AI and machine learning to provide personalised shopping experiences.
  • Augmented Reality (AR): The use of AR to visualise garden layouts or DIY projects before purchasing materials.
  • Subscription Services: Rise in subscription boxes for gardening supplies and DIY projects.

Navigating the eCommerce Landscape

  • Logistics and Delivery: Ensuring fast and reliable delivery remains a top challenge.
  • Competition: Navigating a crowded market with major players.
  • Technology Integration: Leveraging technology to enhance the customer experience and streamline operations.

Success Story

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Source: Globaldata, Statista, AscentiaLedge, Roundup