What happened on Black Friday?
Overall, we again saw strong volumes over Black Friday weekend and into Cyber Monday. However according to IMRG, sales were down by 14% compared to the same day last year**. Still, it is perhaps more realistic to compare sales to the year before, rather than unpredictable sales patterns of 2020. So, despite the minor drop in sales in 2021, volumes remain high across eCommerce as more consumers buy online than ever before. However, clearly some industry wide challenges such as stock delays and product shortages may continue to have an impact as Peak continues.
Carrier networks performed well during black Friday, even with Storm Arwen and snow plaguing the country over the weekend. Clearly the extensive planning that took place in preparation for Peak paid off, with many businesses starting planning even earlier than usual. Many carriers such as DPD, Hermes & DHL have invested heavily in infrastructure and staff over the last year, including pop up depots across the country, to ensure they could handle the forecasted volumes.