Battling Basket Abandonment

Mastering Delivery Choice and Convenience for Frictionless Shopping

Whitepaper brought to you by:

GFS & Retail Economics logos

Attn: UK Retailers, eCommerce leaders, and Supply Chain decision-makers!

A staggering £31.5 billion left at checkout as retailers lose sales to lack of delivery choice

The invisible culprit costing retailers in annual online sales has been unveiled – customers say it’s lack of delivery choice!

GFS and retail market data insight leader Retail Economics, have conducted rigorous industry and consumer research to uncover why shoppers are slipping through the fingers of retailers.

Brace yourself as this first-hand research unveils the “what consumers want” and the jaw-dropping gap in the eCommerce checkout experience through the whitepaper “Battling Basket Abandonment: Mastering Delivery Choice and Convenience for Frictionless Shopping”.

“What is causing customers to abandon baskets in the virtual aisles?”

The whitepaper, complete with visual graphics, reveals unique insights from 2000+ UK consumers and 100+ online retailers, and gives you the entire picture of what makes or breaks a digital shopper’s checkout experience, and the untapped potential in optimising delivery options.

This whitepaper covers:

  • Key insights into consumer delivery priorities and the reality gap between what consumers want and what they get from retailers
  • Revealing the impact and true cost of basket abandonment when retailers fall short of meeting consumer delivery expectations
  • 5 strategies for retailers to close the gap on customer experience and reduce cart abandonment

No more playing catch-up with runaway customers. Dip your fingers into all the facts in “Battling Basket Abandonment: Mastering Delivery Choice and Convenience for Frictionless Shopping”.

Access the Complete Whitepaper:

GFS logo

About GFS

GFS is the UK’s first and largest provider of managed multi-carrier services, technology, and expertise for the eCommerce industry. GFS is the chosen global delivery partner of some of the largest and fastest-growing eCommerce brands, such as Mamas & Papas, Dune, LK Bennett, etc.

With 1000+ carrier services, we make multi-carrier delivery simple by providing an all-inclusive solution to manage multi-carrier services and technology, backed by GFS expertise and proactive support. With more than 30 million parcels under our care each year, our influence means we can provide impartial expertise and contingency when you need it.

Retail Economics logo

About Retail Economics

Retail Economics is an independent economics research consultancy focused on the consumer and retail industry. We provide independent thought leadership on major economic and retail trends and analyse their impact on the industry.

Retail Economics provides proprietary data on sector growth, behavioural trends, channel performance and forecasts.

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